Preconceived images have a powerful influence on our decisions. If we believe that a company has a hot new product, we can't help but think its stock price is bound to go up. Trading the markets can be 99% psychology at times. The image of a company can often mean more to us than actual earnings reports, but the masses can be fickle and it is vital to consider as many factors as possible while out...
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Derivative transactions, including futures, are complex and carry a high degree of risk. They are intended for sophisticated investors and are not suitable for everyone. There are numerous other factors related to the markets in general or to the implementation of any specific trading program which cannot be fully accounted for in the preparation of hypothetical performance results, and all of which can adversely affect actual trading results. For more information, see the Risk Disclosure Statement for Futures and Options.
