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A Life-Changing Book for Traders

"WARNING: This is a nasty book. It will take you apart at the seams, point out your weaknesses as a trader, and then attempt to resurrect you as a successful, self-disciplined person who can control his trading in a businesslike manner. If you cannot stand constructive criticism, or if you do not wish to succeed as a futures trader, I suggest you lay this aside now and ignore it."

~ Joe Ross

eBOOK VERSION COMING SOON!

Joe Ross named this book Trading Is a Business because, in teaching traders and would-be traders, he found that there are few indeed who realize they must take a self-controlled, business-like approach to trading. Virtually all new traders abandon the solid principles of sound personal management that make for successful careers in the business and professional world. For most traders, trading is a "fantasy land."

Eighty percent of traders are on the right side of the market when they enter a trade, yet overall, ninety percent of them lose money in the markets. Why? Because no one shows them how to properly manage what takes place after they get in, either in the markets or within themselves!

In this book, you will discover the real problem in the market. The realization of the Truth that Joe reveals will forever change your perception of the markets, enabling you to concentrate on the only action that you can take to become a winner.

Joe teaches you how to run your trading life just as a successful businessman does with his own business. The book is structured in two big parts: the first part shows you how to develop the mindset of a successful trader; in the second part you learn outstanding trading techniques, and how to build your own trading plan.

Highlights and Benefits

Most Traders Know How to Trade

Trading is not a problem for most of the participants in the market. You will find that it is not your lack of knowledge about trading that keeps you from succeeding in the markets. Joe goes into the details of the most fundamental personality skills that are known to man in the area of self-discipline. In addition, he helps you to really understand the nature of many management areas related to trading, some of which you have probably never considered.

If eighty percent are on the right side of the trade when they enter the market, then where do they go wrong? You will be amazed by the answers to this question. They are manifold, and in this part of the book Joe addresses many psychological reasons that keep traders from the success they seek.

Mental Gridlocks

By now you know you cannot change the markets. Joe shows you that the only way to successfully trade them is to change your behavior in relation to them. Because the mental, emotional, and even spiritual aspects of your life can be part of the stakes involved, trading cannot be played as a game.

Human beings excel at pattern recognition, and they have the ability to use patterns together with rules and procedures. However, you will learn that at times you must challenge and change these rules. Joe teaches you how to do that, and then shows you a great truth: it is traders’ perception of what is happening that causes both the actions and movement of price.

Joe demonstrates that trading less leads you to making more money. You will also understand why trading based on opinions is a sure way to a “death sentence” in the markets. In addition, Joe helps you identify, handle, and deal with the many hang-ups that cause traders to lose in the markets.

Self Examination

What Joe shows in this section is far beyond what you can find in the best self-development books ever written, and it relates 100% to your trading. If you are to succeed in any aspect of life, you must develop traits that consistently strengthen, and keep you on the right side of what you’re doing.

Joe tells you how to be resourceful, diligent, flexible, and knowledgeable in your trading. He also lightens your learning path, and shows you how to avoid overtrading, expecting too much from a trade, thinking trading is an investment, or simply looking for the Holy Grail where there is none.

Making Profits in the Markets

This book is not about how to trade, but about how to make money trading. In this section, Joe shows you how to manage your revenue (winning trades) and your costs (losing trades, commissions, slippages, etc.) in the trading business, just as any owner must run his business to become and stay successful.

You will learn two distinct ways to take profits, ways to use the size of your account margin to your advantage, and to scale your trading. Here you will also discover Joe’s famous “Patterns for Success” entry signals, and the Traders Trick Entry.

What does Management in Trading really mean?

Just about any manager knows what business management means. But really, how do its functions translate to trading? What are planning, organizing, delegating, directing, and controlling when it comes to trading? Let Joe explain them to you, if you are serious about making a business out of trading. He is speaking from his experience of over 5 decades of trading the markets.

You will find a ton of books out there, all talking about magic indicators, and about how to enter the market - but what are you supposed to do once you get in? They rattle on about money management, telling you that all you have to do is keep losses small and let your profits run, but by now you know it isn't all that easy. Just exactly how do you keep losses small and let your profits run? You will find the answers to all these questions, and many more, in this book.

At Trading Educators we talk about money management too, but we also talk about self-management, trade management, risk management, and business management. Truthfully, without personal management and self-control, money management just won't cut it. Joe gets into the details of each of these important aspects of management, and how they affect your trading.

The Real Problem in the Market

You will find out what the real problem in the market is, and your realization of what Joe reveals to you will change your entire approach to markets. It will enable you to focus on the only thing you can do become a winner. Whether you do that thing methodically, systematically, or haphazardly may affect the degree of success you can have, but is of no consequence to the truth you’ll discover.

Message from Joe Ross

My main objective in this book is to help you build the right character and have the correct mindset to be a successful trader. I'll show you how to manage not only the trade, but most important of all, how to manage yourself! You will learn a self-controlled, business-like approach to trading.

Trading Is a Business teaches you how to run your trading as a business

► Table of Contents

"Hi Joe, I received your books, and reading Trading Is a Business, I realized it takes a lot of courage to write that. Congratulations. Because it tells the truth, and truth always hurts. Maybe because we compare reality with our imagination. Surely our fantasy world is a lot nicer. Well, I think I got the message, so I'll re-read the other five. Then I hope I'll be ready to meet you, I saw you travel to Europe sometimes."
~Dr. Kirschbaum

"Hi Joe,I can relate to making most of the mistakes you list in your book Trading Is a Business.  The ones that hit home the most have been being dishonesty with myself, trading what I think and not understanding risk and losing.  Hey what a package! I do believe all of these traits can be eliminated though education and discipline."
~James R.

"If you feel that you have the skill to trade, then you must read "Trading Is a Business".  Joe outlines the rules, techniques, and discipline needed to succeed in the market. Every trader should read and re-read this book."
~Keith Ellis

eBOOK VERSION COMING SOON!

How to Retire with Considerable Wealth

Market: Stocks

"This eBook presents a progression of thought and techniques in using the stock market that causes your money to work for you. If the content of this book were taught in schools, there could be an end to poverty for millions of people."  ~ Joe Ross

Message from Joe Ross

The knowledge contained in Money Master, belongs in every home. It should be taught in schools around the world. It belongs to both the worlds of trading and of investing. Anybody can easily find the way to consistent profits by applying the strategies revealed in this eBook.

The beauty of these strategies is that your money will work for you, as the best worldwide businesses make your money grow and compound. There is also little risk in using the strategies in this eBook - so little, in fact, that you will often not even think about risk. The strategies allow you to be as passive or as aggressive as you wish. After the eBook, continue to expand your learning with the Money Master Advanced Strategies™ Recorded Webinar.

Highlights of What You Will Learn

Building the Foundation

Joe Ross wants you to think about this statement, "When I decide I want to own something, I try to buy the best quality for my money."  This should also be true for you.

In Money Master, you will discover how to identify the best companies in the world, what their characteristics are, and how to apply the strategies using these great companies to make your money grow and compound.

A Different Mindset

To employ and enjoy the strategies explained in Money Master, you might have to do a complete mental turnaround. Why? Having been a day trader for many years, he used to quickly respond to the movements seen on price charts. However, with the methods you’ll see here, you’ll have lots of time to think, and to plan, as well as to act.

Joe Ross says it best.  "When I bought anything as a trader, my profits were based on my expectation that prices would move higher. If prices fell, my heart, along with my hopes, fell with it. Conversely, if I sold something my anticipation was for falling prices. If prices rose, I would suffer a loss. My hope of selling high and buying back at a lower price was shattered, as was a piece of my ego."

However, with the strategies in this eBook, instead of a market meltdown causing you to panic, you won’t mind it at all. Huge market swings will no longer be a problem. You’ll be in for the longer term, and enjoy the situation both when prices rise and when they fall. You’ll have the best of both worlds while your money will be growing and compounding.

Three-Way Collecting

You will learn an amazing way to collect money from different "sources" with little effort. Have you ever collected rent from a house that you owned, even though the house was not occupied? How about a situation in which you could collect rent from a house that you didn't own? You will learn how to do the equivalent of that in the world of investing, and how to put your money to work for you.

The Options Secret

You will learn the options secret, an easy way to trade options so that you profit, by understanding the single most important and surest thing that always works in your favor. It is the opposite of what you hear from brokers and exchanges, and that should not surprise you at all!

By applying what you find in Money Master, you will profit if the market is flat, moves away, or even if it moves slightly against you. Because of that, you will not have to be precise in determining market direction. You will learn to do the opposite of what the public usually does, and you will be profitable.

Being Part of the Best Opportunities Worldwide

If someone comes along and says, "I have a business that makes billions, and I'm willing to let you in on it," shouldn’t you want to get in on it?  You’ll see, through several case studies, how you can passively own great businesses, or how you can be a bit more aggressive in doing so. Either way, your money will earn money for you. By applying what you learn, you'll be able to use the strategies to develop your own personal trading and investing style, and your money will compound and grow.  All you have to do is to take action now!

Continue Building Trading Knowledge with Money Master Advanced Strategies™ Recorded Webinar

Let Money Master Help You Retire with Considerable Wealth!

"Excellent. I have read the book, and I must say, it is a real eye opener as to the many ways to be successful in the market, and make your money work for you. Methods that I would never have thought of on my own. Looking forward to implementing some of them soon. Joe is down to earth, no hype, the products I have received from you are excellent, and I am a much better trader for them. Thanks Joe, for sharing your knowledge."  ~ G.M Travers, USA

"Very interesting and useful to build wealth using income generating strategies combined with the power of "compounding on compounding."  ~ M. Dietsch, Germany

"A very concise book about building wealth through the purchase of dividend paying stocks."  ~ Joel B., USA

"The contents provided a new perspective with which to put one's money to work. This has been a life changing knowledge and experience for me as I carefully implement the strategies outlined along with the results that I'm seeing. Please keep enlightening us and thank you for sharing Mr. Joe Ross. All of Joe Ross's books that i have purchased in the past have guided me in my quest to become a more successful trader and I was convinced this new e-book will be filled execellent insights into one can master money in order to be wealthy. Thx Joe Ross!!"  ~ O. Kunle, Canada

"I enjoyed to read a hands on information. No doubt has been one of the best information about investing, I look forward putting into practice what I´ve leand and look forward learning more about this aproach as well."  ~ Edgar C., Mexico

$229.00

Money Master™
eBook

Orders Filled Within 24 Hours*

All Sales Final on Digital Products

*IMPORTANT: After your order has been verified, an email will be sent within 24-hours during our regular business hours containing your access information.  Please contact us if you did not receive our email.  Be sure to check your junk/spam folder before contacting us.  All sales are final.

"The question I am most consistently asked is "Where do I put the stop?" Therefore, this eBook is about stop placement. Most trading books and articles you read concentrate on entry. This book concentrates on exit. Knowing when to get out of a trade is vastly more important than is getting into a trade."  ~ Joe Ross

If you place your stop a certain number of ticks or pips distant from your entry point, or a certain distance from your entry using a percentage basis, you probably are placing your stop in the wrong place. If you place your stop a certain dollar amount from your entry, below "support," above "resistance," or based on a chart pattern, we know you are upside-down in stop placement. Please believe us, there are much better ways! Joe Ross wrote this eBook "Stopped Out" in order to show you four specialized ways for stop placement. Every single one of them is based on reality. Your stops will rarely be where everyone else puts theirs. Your stops will be unique to you, based on your personal risk tolerance, in conjunction with the risk in the market.

One very important thing: the techniques contained in this eBook apply to all markets — stocks, futures, forex, bonds, contracts for difference, spread-betting, and derivatives, regardless of where they are traded, or by which means they are traded. Like everything else we offer, this material is top quality and is profusely illustrated with charts in order to save thousands of words.

Highlights

Exit Stops that Make No Sense

You don’t need to become angry if you have used a kind of stop placement method that makes no sense, just avoid using it in the future! We demonstrate with charts why nonsensical stops will only get you into trouble.

Famous trading advisories tell traders to use a 25% stop loss. Others tell traders to use a 15% stop loss. Why? We‘ve heard traders say something like the following: "I always place my stop 15 units away from my entry." But why? Other traders say "I will risk $300 on a trade."  But really, why $300? Yet other traders place their stops above resistance, or beneath support. Have you ever seen prices drop through support like a steel ball in a vacuum? Haven‘t you ever seen prices shoot up through resistance like a rocket on its way to the moon?

Stop placement must take into consideration the realities of the markets. It also has to take into consideration your financial tolerance for loss. In this book, discover ways to allow the market itself to tell you where to place the stop. More than that, the market itself can give you an amount that fits your financial tolerance for loss.

Sensible Exit Stops

You will learn about three specialized exit stops which can be used for your initial stop loss as well as for trailing stops. They all take into consideration the dynamics of the markets. You will also be introduced to a stop technique that enables you to stay in a long-term trend much longer than most traders dare stay in.

We'll show you a wonderful and accurate method for stop placement that can be used from as little as a one-minute chart to a monthly chart, and every conceivable time frame in between. You will learn a stop technique that enables you to successfully stay in medium-term trends and swings. It is a truly powerful stop placement method which is fully adjustable to your personal risk tolerance.

A Method for Staying with a Long-Term Trend

This chapter goes into a method for staying with a long-term trend even during the time of a major retracement. How long? It can be 1 month, 6 months, or up to ten years. How many traders do you know who have ridden a trend for 10 years?

One of the great lessons of trading is that you "can‘t have your cake and eat it, too". If you want to be a long-term trader using this tool, you accept the trade-off that, by keeping you in a trade for a longer time than most traders would normally endure, you give up being able to exit closer to the extreme level of the move that prices make. You learn the lesson of giving up the first and last 10% of a major move, and being happy with the rest of the 80%.

A Unique Method to Optimize Taking the Available Profits

The idea of exiting a winning trade in a timely manner is basic to success. After all, if you can't take the money off the table while it is there, you cannot succeed at trading. However, not all traders have the mental and emotional discipline to exit a trade on time, so this method offers a technically based method for stop placement.

A Method that Uses Volatility to Your Greatest Advantage

There will be no more guessing with this tool, because you will know exactly which time frame to be in. It will even tell when you shouldn’t trade at all. It keeps you out of markets and time frames you should avoid.

You’ll discover the settings Joe uses for this pure volatility indicator, but you are free to choose your own. With this stop placement technique, you will be able to personalize both your risk and your objective for every trade. That’s true! Imagine yourself being able to not only fine-tune your stops, but being able to fine-tune your objectives as well.

A Comprehensive Stop Placement / Trade Management Device - "The proof is in the pudding"

You will discover the most comprehensive stop placement/trade management device you have ever seen. It was created for our own use. Before trading, wouldn't you like to know exactly what your chances of winning?

You learn how to create your very own worksheet with which you can see how your own trading implementations are working. Once you get the feel of the work done to produce the worksheet, your understanding of how to manage risk, stop placement, and objectives will skyrocket.

We give you full exposure to how we use this trade management worksheet to trade 46 real trades in the euro. You will see how he sets up and organizes the necessary data, and then we'll show you what you should include in yours.

$167.00

Stopped Out!
eBook

Orders Filled Within 24-Hours*

All Sales Final on Digital Products

*IMPORTANT:  Your order will be fulfilled within 24-hours during our regular business hours containing your access information.  Please contact us if you did not receive our email.  Be sure to check your junk/spam folder before contacting us.  All sales are final.

"Day trading the E-Mini can be a full-time career for any trader; if you are going to day trade, you may need nothing more than the E-Mini. In this eBook, Joe Ross shows you a better, most sensible approach to day trading the E-Mini, based on my own trading experience." ~ Joe Ross

The E-Mini has become the premier market for day trading by retail traders and can be a full-time career for any trader. Day Trading the E-Mini S&P 500™ eBook introduces techniques and methods for day trading the E-Mini S&P 500 futures developed by Joe Ross. After you absorb these lessons additional trading education is available via books, webinars and private tutoring to become a profitable E-Mini day trader!

What do you need to get started with E-Mini trading? For the most part, all you need is a set of charts. No technical studies for trading this market are needed. By the third or fourth bar inclusive of and following the opening, you can sit back to enjoy the fantastic trading patterns made by the E-Mini as it marches towards its session close. Find these secrets in the Day Trading the E-Mini S&P 500™ eBook. 

The Day Trading the E-Mini S&P 500™ eBook will teach you:

• Preparation – plan for success
  • Steps to prepare each day for when the market opens.
  • What considerations to look for early.
  • How to think like a “market mover” and see through the charts.
  • Set healthy expectations and use sound trade management.

• Expectations – the right mindset is crucial
  • Learn to understand market situations.
  • Learn to form healthy expectations from each day and situation.
  • Learn when to trade and when to stay away.

• Tools of the trade – execute trades successfully
  • Chart reading – learn how to read charts and understand reasons prices are moving.

  

  • Trade selection – review the trading session and entry signals. Successful day trading strategy relies largely on trade selection.
  • Trade management - learn how to set objectives and how to set protective stops, including how to know when to exit immediately.

• Timing – is everything
  • Morning – learn when to leverage E-Mini trading in the morning.
  • Afternoon – learn when to leverage E-Mini trading in the afternoon.
  • Slow Times – learn what to do when markets become slow.

• Trading without indicators – is entirely possible
  • Learn to trade with or without indicators on charts.

  

Take a Sneak Peek at topics included in Day Trading the E-Mini S&P 500™ eBook with the Table of Contents.

"Joe, I'm very glad that you spent the time to write a new actualized book on how to day trade the E-Mini. It reveals new insights on how to analyze that market and especially important on how to manage the trade properly. In my opinion it's a very helpful supplement to your hardbound Day Trading Book you wrote some years ago. I read all your books you wrote in the past regarding trading futures and I never regretted it. In fact, I learned so much from it I'd never had learned anywhere else. So, your eBook is no exception - great insights and extremely useful for becoming a successful trader. That eBook isn't for the shelve but really for the daily use on my trading desk!"  ~ Stefan N., Germany

"Joe's approach is simple, straightforward and, most of all, it works. I've taken the same approach and applied it to forex and it works! I've purchased all of Joe's trading books and have never regretted a single purchase."  ~ Chris H., Japan

"It’s good solid information...just as you would expect from Joe."  ~ Alan B., France

"Just fabulous! Thank you so much Joe. After 3 years of trading, I'm finally coming out of the wilderness. I now understand exactly where I was going wrong. SO simple, but yet so difficult to see without Joe's help."  ~ Eloise G., Australia

$127.00

Day Trading the E-Mini S&P 500™ eBook

Orders Filled Within 24-Hours*

All Sales Final on Digital Products

*IMPORTANT:  After your order has been verified, an email will be sent within 24-hours during our regular business hours containing your access information.  Please contact us if you did not receive our email.  Be sure to check your junk/spam folder before contacting us.  All sales are final.