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A Life-Changing Book for Traders

"WARNING: This is a nasty book. It will take you apart at the seams, point out your weaknesses as a trader, and then attempt to resurrect you as a successful, self-disciplined person who can control his trading in a businesslike manner. If you cannot stand constructive criticism, or if you do not wish to succeed as a futures trader, I suggest you lay this aside now and ignore it."

~ Joe Ross

eBOOK VERSION COMING SOON!

Joe Ross named this book Trading Is a Business because, in teaching traders and would-be traders, he found that there are few indeed who realize they must take a self-controlled, business-like approach to trading. Virtually all new traders abandon the solid principles of sound personal management that make for successful careers in the business and professional world. For most traders, trading is a "fantasy land."

Eighty percent of traders are on the right side of the market when they enter a trade, yet overall, ninety percent of them lose money in the markets. Why? Because no one shows them how to properly manage what takes place after they get in, either in the markets or within themselves!

In this book, you will discover the real problem in the market. The realization of the Truth that Joe reveals will forever change your perception of the markets, enabling you to concentrate on the only action that you can take to become a winner.

Joe teaches you how to run your trading life just as a successful businessman does with his own business. The book is structured in two big parts: the first part shows you how to develop the mindset of a successful trader; in the second part you learn outstanding trading techniques, and how to build your own trading plan.

Highlights and Benefits

Most Traders Know How to Trade

Trading is not a problem for most of the participants in the market. You will find that it is not your lack of knowledge about trading that keeps you from succeeding in the markets. Joe goes into the details of the most fundamental personality skills that are known to man in the area of self-discipline. In addition, he helps you to really understand the nature of many management areas related to trading, some of which you have probably never considered.

If eighty percent are on the right side of the trade when they enter the market, then where do they go wrong? You will be amazed by the answers to this question. They are manifold, and in this part of the book Joe addresses many psychological reasons that keep traders from the success they seek.

Mental Gridlocks

By now you know you cannot change the markets. Joe shows you that the only way to successfully trade them is to change your behavior in relation to them. Because the mental, emotional, and even spiritual aspects of your life can be part of the stakes involved, trading cannot be played as a game.

Human beings excel at pattern recognition, and they have the ability to use patterns together with rules and procedures. However, you will learn that at times you must challenge and change these rules. Joe teaches you how to do that, and then shows you a great truth: it is traders’ perception of what is happening that causes both the actions and movement of price.

Joe demonstrates that trading less leads you to making more money. You will also understand why trading based on opinions is a sure way to a “death sentence” in the markets. In addition, Joe helps you identify, handle, and deal with the many hang-ups that cause traders to lose in the markets.

Self Examination

What Joe shows in this section is far beyond what you can find in the best self-development books ever written, and it relates 100% to your trading. If you are to succeed in any aspect of life, you must develop traits that consistently strengthen, and keep you on the right side of what you’re doing.

Joe tells you how to be resourceful, diligent, flexible, and knowledgeable in your trading. He also lightens your learning path, and shows you how to avoid overtrading, expecting too much from a trade, thinking trading is an investment, or simply looking for the Holy Grail where there is none.

Making Profits in the Markets

This book is not about how to trade, but about how to make money trading. In this section, Joe shows you how to manage your revenue (winning trades) and your costs (losing trades, commissions, slippages, etc.) in the trading business, just as any owner must run his business to become and stay successful.

You will learn two distinct ways to take profits, ways to use the size of your account margin to your advantage, and to scale your trading. Here you will also discover Joe’s famous “Patterns for Success” entry signals, and the Traders Trick Entry.

What does Management in Trading really mean?

Just about any manager knows what business management means. But really, how do its functions translate to trading? What are planning, organizing, delegating, directing, and controlling when it comes to trading? Let Joe explain them to you, if you are serious about making a business out of trading. He is speaking from his experience of over 5 decades of trading the markets.

You will find a ton of books out there, all talking about magic indicators, and about how to enter the market - but what are you supposed to do once you get in? They rattle on about money management, telling you that all you have to do is keep losses small and let your profits run, but by now you know it isn't all that easy. Just exactly how do you keep losses small and let your profits run? You will find the answers to all these questions, and many more, in this book.

At Trading Educators we talk about money management too, but we also talk about self-management, trade management, risk management, and business management. Truthfully, without personal management and self-control, money management just won't cut it. Joe gets into the details of each of these important aspects of management, and how they affect your trading.

The Real Problem in the Market

You will find out what the real problem in the market is, and your realization of what Joe reveals to you will change your entire approach to markets. It will enable you to focus on the only thing you can do become a winner. Whether you do that thing methodically, systematically, or haphazardly may affect the degree of success you can have, but is of no consequence to the truth you’ll discover.

Message from Joe Ross

My main objective in this book is to help you build the right character and have the correct mindset to be a successful trader. I'll show you how to manage not only the trade, but most important of all, how to manage yourself! You will learn a self-controlled, business-like approach to trading.

Trading Is a Business teaches you how to run your trading as a business

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"Hi Joe, I received your books, and reading Trading Is a Business, I realized it takes a lot of courage to write that. Congratulations. Because it tells the truth, and truth always hurts. Maybe because we compare reality with our imagination. Surely our fantasy world is a lot nicer. Well, I think I got the message, so I'll re-read the other five. Then I hope I'll be ready to meet you, I saw you travel to Europe sometimes."
~Dr. Kirschbaum

"Hi Joe,I can relate to making most of the mistakes you list in your book Trading Is a Business.  The ones that hit home the most have been being dishonesty with myself, trading what I think and not understanding risk and losing.  Hey what a package! I do believe all of these traits can be eliminated though education and discipline."
~James R.

"If you feel that you have the skill to trade, then you must read "Trading Is a Business".  Joe outlines the rules, techniques, and discipline needed to succeed in the market. Every trader should read and re-read this book."
~Keith Ellis

eBOOK VERSION COMING SOON!

A Complete Day Trading Course in One Book

"Joe and I have been friends for some time.  We have collaborated on trading techniques, so I know of his dedication to the market.  But in this book we see the other side of Joe -- the instructor of the grand style.  He is teaching us "How to Fish." ~W. E. Dalton, MD

This book is a must-read for every serious day trader. It's the essence of Joe Ross' experience of well over five decades of trading the international markets. Although the focus is on day trading, it teaches you methods and concepts that are applicable in position trading as well.

Many traders fail because of a wrong mindset and the fact that they don't know where to start or what to expect as an outcome. This could be the most important book you’ll ever read. Joe has organized it in a clear, step-by-step manner. Instead of being overwhelmed, you'll have a clear trading plan. You'll know exactly where to start, what to do next, and where you can realistically expect to end up.

Day Trading Highlights

Chart Reading

This covers what you need to know about the "Law of Charts" and the simple tricks of how to use it in your trading.  "A chart is a chart is a chart." The immediate psychology of a market is reflected in the price action. You don’t really need any indicators. We'll show you how a bar chart can reveal very powerful price patterns when you understand the proper interpretation and implementation.

Identifying Congestions and Trend Finding

In trading, it is equally important to be able to recognize congestion at the earliest possible time, and to identify a trend before everybody else sees that it is happening. We call it "identifying a trend while it is still in the birth canal," and shows you several methods of doing just that.

Markets are in congestion areas much longer than they are in trends. The early parts of the book center almost entirely around congestion areas, which may be seen on any chart in any time frame. Later in the book, the concepts and the techniques taught center around trending formations.

Let us show you how to spot the very beginning of a trend, and how to successfully enter existing and established trends. You will see and learn very simple and basic ways to trade. The main features of our methods show you early in the game what might happen next, and thus gets you on board a trend while it is "still in the birth canal."

Your own Trading Plan

You will find out if day trading is or is not suitable for you. It takes certain character traits and certain trading techniques to be a successful day trader. We'll described these, and also how you should combine them so that you write and follow your own trading plan. You will understand why you must want it your way, and why you should take only trades that "have your name on them."

The trading plan includes all the preparation and the actions you will take, such as: establishing entries, all potential orders, setting alerts, accommodating for gap openings, and, if you are filled, what you do until the exit of all your contract sets.

Trading Mindset

In Joe's unique way, he shows you how your own mind can help you become a successful trader or can break you apart. Trading is mainly a psychological endeavor, and the way you perceive the markets, coupled with your emotional reactions, actually determine your success or failure as a trader. It's simple advice to anyone who wants to trade: work to learn how to understand price movement.

By using powerful real life examples, we can demonstrate why trading has to be simple, despite the example of most traders who are in a never-ending search for complicated methods. Also, demystifying several relevant, but confusing concepts, such as those of "support and resistance," "oversold and overbought," and some of the overly used indicators that are not needed in order to trade profitably.

Entry Signals

We reveal major, minor, and intermediate intraday trading signals showing you exactly what they are, and explain why they are important. When you day trade, you want explosive moves after your entry. It is therefore crucial to scale down entry signals based on different time frames so that you get the greatest magnitude of movement once in the trade. This is a unique approach that has been developed and refined over decades of trading.

Searching Out the Best, and Trade Filtering

One of the most important things that any trader can learn to do is to identify the best trades. These can differ from one person to another because we see trades differently, and not everyone trades in the same way. But everyone can learn to recognize what happens in the markets that result in successful trades. Then the trick is to stick to it like glue - until it stops working.

We'll show you exactly what to be comfortable with, while keeping your trading as your own.  Examples going into full details of how you should see the whole trade setup, how to think, and select the trades, so that you can adapt that knowledge to your own comfort level.

Let us explain how a trading filter serves several purposes. You will learn how to use a trading filter to calibrate your stop, and to avoid false breakouts as well. You will be able to anticipate breakouts, and thus get into the trade earlier than you might otherwise have done.

Risk and Money Management

We will show you one of the finest points of Joe Ross' trading: his philosophy of money and risk management. These two concepts overlap, and yet they are different. Risk management says "I can afford to risk only so much," while money management asks "What can I expect to make for the risk I have taken?" You will understand why he says that trading is a business and why, the sooner one treats it that way, the sooner one will become a winner.

Placing Stops

The most frequent question we have been asked at Trading Educators is "Where do I put my stop?" Stop placement is a function of a number of variables. There are three kinds of stops: protective, objective, and time stops. It is vital to understand the role of each of these stops and to use them accordingly within your own trading plan.

Unfortunately, most traders place stops where they don’t make any sense, such as at a certain percentage away from the entry.  We'll teach you how to place your stops in a practical manner that takes into consideration both technical factors and your own comfort level.

Brokers and Commissions

There is nothing more important in day trading than to have a responsive, accurate, reliable broker handling your account. Offering you several real-life examples of our experiences with brokers that will really make you think. He helps you consider all the vital factors such as commissions, margins, speed of execution, and reliable customer service when you desperately need it.

You will understand why brokers are in this business. You really need to know how to take advantage of your broker’s strengths, and how to avoid losing money because of their weaknesses. You will learn how to choose a reliable broker and build a solid relationship with him or her, one that works well for you.

E-Mini S&P 500 Trading

We dedicate a section to traders who like to day trade the E-Mini S&P 500, but starts it with a word of caution: we have seen too many otherwise good traders destroyed by trading the five-minute chart in the S&P E-Mini. Getting into the E-Mini is like stepping into the ring with a rattlesnake: you can be bitten quickly, and when you least expect it.

We will show you several examples, so that you realize that trading with the short term charts requires making decisions quickly. You have plenty of examples of preparation for the trading session, entry signals, and trade management. You learn why you don’t have to trade too often and too much, especially when trading the E-Mini. We'll also show you why trade selection is in large part responsible for trading it successfully.

g>Forex Trading

You will learn what Forex is, why it exists, and the main terms that characterize a forex trading account. We then tell you the most important things you need to know about forex regulation and brokers. You need to know the concepts and the realities of how a bucket shop operates, about the leaning and skewing of prices, as well as the myths of "free streaming data" and the "guaranteed fills".

There is a full chapter dedicated to a forex method that Joe Ross uses. You will learn in detail the 19 rules of the method, and be guided through preparation, entry, risk management, and profit management. There are several chart examples and detailed instructions accompanying each rule.

Day Trading and Position Trading

At the beginning of the book, Joe takes you through the definition of day trading, and compares it with position trading. We'll show you the similarities and the differences between the two. You learn the advantages and the disadvantages of each of them. You discover the benefits of one over the other. But most importantly, you learn that "a chart is a chart is a chart," and that's why the techniques and the concepts shown in this book work in both day trading and position trading.

Day Trading is a complete revision of Joe's classic Trading by the Minute, one of the most popular books on intraday trading ever written. It has become a classic in its time. This revised book is a day trading course that is a "must read" for online day trading.

If you are an online electronic day trader, you will refer to this book time and time again. Joe has taught thousands of people how to day trade.

Commonly Asked Question

What's the difference between the Day Trading book, the Day Trading E-Mini S&P 500 eBook, and the Day Trading Forex eBook? 
The Day Trading hardback book is a full-sized textbook that is loaded with lessons, examples taken from real trades, and reveals many concepts to succeed at trading.  The Day Trading E-Mini S&P 500 eBook teaches you how to day trade in almost any market, along with some concepts that go beyond what is in the Day Trading book, and focuses specifically on the E-Mini S&P 500.  The Day Trading Forex eBook teaches concepts that are not in the other two products; it can be used in a variety of markets, but focuses on Forex. 

Learn Master Trader Joe Ross' Tricks and Inside Information from this Book

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"I would recommend Joe's book on day trading to anyone interested in learning about this subject and wants to hear about it from someone who practices what he preaches. It is apparent from the book that Joe knows the reality of trading markets rather than the theory. I have recently assessed my trading for the last 3 months and am beginning to (at last!) turn in a profit. This is due partly to the help given in this book. Thanks Joe!"  ~Jon Martin

"This is a WONDERFUL exposition of what it takes to be successful in the trading profession. Rich in its descriptions of proper ATTITUDE, THOUGHT PATTERNS, and SELF-KNOWLEDGE --- all of them the keys to profit. Just as valuable is Joe's placing indicators, high-powered math, statistics, and complex theory in their proper perspective, namely that they are typically DISTRACTIONS rather than aids, in comparison to learning THE DETAILS of price action. In the same vein, Joe emphasizes the value of DISCRETIONARY trading compared to MECHANICAL trading, making the point that since all markets change over time, sooner or later a rigid, inflexible system not being able to adapt, will fail." ~Bill Schenker

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Day Trading Hardback Book

Dimensions:  H 11 1/4" x W 8 5/8"

327 pages

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How to Retire with Considerable Wealth

Market: Stocks

"This eBook presents a progression of thought and techniques in using the stock market that causes your money to work for you. If the content of this book were taught in schools, there could be an end to poverty for millions of people."  ~ Joe Ross

Message from Joe Ross

The knowledge contained in Money Master, belongs in every home. It should be taught in schools around the world. It belongs to both the worlds of trading and of investing. Anybody can easily find the way to consistent profits by applying the strategies revealed in this eBook.

The beauty of these strategies is that your money will work for you, as the best worldwide businesses make your money grow and compound. There is also little risk in using the strategies in this eBook - so little, in fact, that you will often not even think about risk. The strategies allow you to be as passive or as aggressive as you wish. After the eBook, continue to expand your learning with the Money Master Advanced Strategies™ Recorded Webinar.

Highlights of What You Will Learn

Building the Foundation

Joe Ross wants you to think about this statement, "When I decide I want to own something, I try to buy the best quality for my money."  This should also be true for you.

In Money Master, you will discover how to identify the best companies in the world, what their characteristics are, and how to apply the strategies using these great companies to make your money grow and compound.

A Different Mindset

To employ and enjoy the strategies explained in Money Master, you might have to do a complete mental turnaround. Why? Having been a day trader for many years, he used to quickly respond to the movements seen on price charts. However, with the methods you’ll see here, you’ll have lots of time to think, and to plan, as well as to act.

Joe Ross says it best.  "When I bought anything as a trader, my profits were based on my expectation that prices would move higher. If prices fell, my heart, along with my hopes, fell with it. Conversely, if I sold something my anticipation was for falling prices. If prices rose, I would suffer a loss. My hope of selling high and buying back at a lower price was shattered, as was a piece of my ego."

However, with the strategies in this eBook, instead of a market meltdown causing you to panic, you won’t mind it at all. Huge market swings will no longer be a problem. You’ll be in for the longer term, and enjoy the situation both when prices rise and when they fall. You’ll have the best of both worlds while your money will be growing and compounding.

Three-Way Collecting

You will learn an amazing way to collect money from different "sources" with little effort. Have you ever collected rent from a house that you owned, even though the house was not occupied? How about a situation in which you could collect rent from a house that you didn't own? You will learn how to do the equivalent of that in the world of investing, and how to put your money to work for you.

The Options Secret

You will learn the options secret, an easy way to trade options so that you profit, by understanding the single most important and surest thing that always works in your favor. It is the opposite of what you hear from brokers and exchanges, and that should not surprise you at all!

By applying what you find in Money Master, you will profit if the market is flat, moves away, or even if it moves slightly against you. Because of that, you will not have to be precise in determining market direction. You will learn to do the opposite of what the public usually does, and you will be profitable.

Being Part of the Best Opportunities Worldwide

If someone comes along and says, "I have a business that makes billions, and I'm willing to let you in on it," shouldn’t you want to get in on it?  You’ll see, through several case studies, how you can passively own great businesses, or how you can be a bit more aggressive in doing so. Either way, your money will earn money for you. By applying what you learn, you'll be able to use the strategies to develop your own personal trading and investing style, and your money will compound and grow.  All you have to do is to take action now!

Continue Building Trading Knowledge with Money Master Advanced Strategies™ Recorded Webinar

Let Money Master Help You Retire with Considerable Wealth!

"Excellent. I have read the book, and I must say, it is a real eye opener as to the many ways to be successful in the market, and make your money work for you. Methods that I would never have thought of on my own. Looking forward to implementing some of them soon. Joe is down to earth, no hype, the products I have received from you are excellent, and I am a much better trader for them. Thanks Joe, for sharing your knowledge."  ~ G.M Travers, USA

"Very interesting and useful to build wealth using income generating strategies combined with the power of "compounding on compounding."  ~ M. Dietsch, Germany

"A very concise book about building wealth through the purchase of dividend paying stocks."  ~ Joel B., USA

"The contents provided a new perspective with which to put one's money to work. This has been a life changing knowledge and experience for me as I carefully implement the strategies outlined along with the results that I'm seeing. Please keep enlightening us and thank you for sharing Mr. Joe Ross. All of Joe Ross's books that i have purchased in the past have guided me in my quest to become a more successful trader and I was convinced this new e-book will be filled execellent insights into one can master money in order to be wealthy. Thx Joe Ross!!"  ~ O. Kunle, Canada

"I enjoyed to read a hands on information. No doubt has been one of the best information about investing, I look forward putting into practice what I´ve leand and look forward learning more about this aproach as well."  ~ Edgar C., Mexico

$229.00

Money Master™
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